Platforms are the foundation. Advocates are the catalysts.
Build platforms that build advocates.
All tech problems are human problems. We just use tech to solve them. But what if we could get in before they become problems? What if we built self-healing communities, the way we build self-healing platforms?
Empower your organisation, team or yourself, by drawing on Lian's years of experience as a community builder, software engineer, DevRel, engineering manager and performance extraordinaire. Whether conference talks or platform strategies, Lian can help you see it and tell it.

About Lian

Based in Amsterdam, Lian Li is a platform engineer, technical speaker, and comedian who helps technical teams communicate more effectively with their audience, without compromising the technical details.
With the Platform Advocacy Framework, she has unlocked a way to understand and improve adoption of internal developer platforms holistically. And her public speaking workshop turns brilliant-but-quiet engineers into confident speakers, storytellers and advocates for their work.
With deep experience across software delivery, developer experience, and public speaking, Lian brings a rare mix of technical credibility, performance insight, and emotional intelligence. She's helped fintechs, scale-ups, and open source communities sharpen their message, grow internal talent, and build teams that communicate as well as they ship.
Platform Advocacy Framework
Platform Adoption is not a Technical Problem. It's an Advocacy Problem.
55%
of organisations have adopted platform engineering.
Only 27%
have successfully integrated best practices.
The Platform Advocacy Framework turns technically impressive ghost towns into thriving developer ecosystems by providing a systematic way to diagnose where adoption is breaking down and apply the right interventions for your organisational context.